When it comes to STRUTT, music plays a integral role to it’s success. It’s impossible to imagine a runway show without any kind of music; the silence would be bizarre, perhaps even too bizarre for STRUTT. It would be like Hall without Oates, Peter and Bjorn without John or any kind of trope without a cheesy cliché. For years, DJ Marinko was STRUTT’s house DJ that provided the soundtrack for the both the runway and the too-good-to-be-true afterparty. More recently, STRUTT has evolved to incorporate live music into the show and some past performers have included: The Woodshed Orchestra, The Sadies, Old World Vulture and The Niagara Symphony.
#STRUTT2014 brings a pair of bands to the forefront, East Coast-rappers Radio Radio are making the trek to Niagara to provide the soundtrack to the runway, but we’ll have more on that later. Toronto’s Paradise Animals are an electronic trio that is made up of Mark Andrade, Gary Pereira & Kerri Silva. Songs are built around Andrade’s bedroom compositions and expanded as a group effort. Songs can quickly change from a disco-inspired groove into a swirling synth-wonderland. This is exactly why the band was chosen to provide music for the after-party, while also intensify the performances on the runway.
Take for example the song “At This Time” – the song runs a fine line between between sounding like The National, Minus the Bear and even has elements of ’80s synth-pop. Andrade attributes this melting pot of influences to the the songwriting process. “I usually bring an idea to the band that is somewhat formed and we tend to then jam on the idea and work through our respective strengths. Gary is an incredible bass player, and you can hear his creative bass lines running through “At This Time”. Kerri is an incredible guitar player and vocalist, so she often helps with those areas. This has been the formula that seems to produce our most polished and focused songs.”
JY: How did you guys get involved with this year’s STRUTT and have you ever attended STRUTT before?
Have you ever been part of an event like STRUTT before?
Describe in your mind, an ideal party. What are you wearing?